I was up one night reading beauty blogs in the kind of internet wormhole where you can't remember what you were looking for in the first place. I stumbled across a blog that mentioned replacing their MAC Fluidline eyeliner with one from an Etsy shop, Erzulie Cosmetics.
I've been shopping on Etsy for years for gorgeous vintage clothes, handmade jewelry, gifts, and even body butter and pickles. But it had never occurred to me to look for makeup. I thought Erzulie was just a small, niche brand, but with over 12,000 glowing reviews, and a feature in The New York Times, they are well established. In their own words, Erzulie features "handmade all natural and organic, mineral based cosmetics". They are also certified cruelty free, vegan, paraben, propylene glycol, and phthalate free.
Ever on the hunt for the perfect black eyeliner, I placed my order. It was only $10.95 and a couple of bucks for shipping. I also requested a sample of the Mineral Liquid Foundation. My package arrived swiftly, and Rhonda, the woman behind Erzulie, was generous enough to send me some of her other products to try. The packaging was exactly what you would expect from a homemade shop. The eyeliner is in a simple plastic jar, and the lipstick and shadow are in basic plastic tubes, but the formulas could compete with anything at a makeup counter.
The Mineral Gel Liner is everything I hoped it would be. Smooth and creamy with a dense black pigment, and easy to apply with a liner brush. The true test was whether the formula would last throughout the day. My left eye is just a little saggier than my right (maybe from driving?), and every eyeliner eventually lifts onto my crease and rubs off completely. I've tried everything from the classic Bobbi Brown to the more natural Jane Iredale with similar issues. But this stayed! I couldn't believe it! It lasted through work and an intense bootcamp class with only slight fading. See me wearing it here. *Update- It was 90° in Los Angeles today and my office is basically a sauna. I was pretty heavy-handed with my eyeliner, and by the end of the day it had moved, but only on my left eye where I always have problems. I suggest using a lighter hand on warmer days as the thinner layers seem to adhere better. I also think a primer could solve the issue, but I'm still in the market for a green one.
The Lip and Cheek Color in "Jenny" was an almost exact dupe for a popular Tom Ford lipstick. You can sheer it out, but otherwise it goes on bold and full pigment with a beautiful sheen. You can see me wearing it here.
Whisper is labeled as a Mineral Eye Shadow Highlighter, but I have been putting it everywhere! All of my other highlighters are more of a white base, but this is the perfect apricot bronze champagne. I'm wearing it on my eyelids, inner corners, cheekbones, and cupid's bow for a warm sun-kissed glow. This would also be a nice highlighter for medium to deep skin tones.
Bonus swatches! I haven't played with the Tinted Sun Filter much, but it smells of roses and has a lovely creamy texture. I'm in LOVE with the foundation. It's lighter than a tinted moisturizer with a texture almost like pudding. It adjusts to your skin tone to even out your complexion, but feels like nothing. My favorite way to wear it is mixed with the Goddess Glow Bronze, a light liquid bronzer.
So obviously I'm impressed. I want the lipstick in every shade, a full bottle of the foundation, more gel liners, and I'm eyeballing the pencil liners, too. I'm sure I'm super late to the Etsy makeup party. Let me know your favorites shops!
*JUST IN- Erzulie Cosmetics is offering my readers 20% off their purchases until March 31st. At checkout click "Apply Coupon Code" and enter the code SPRING .